Oh, heyyyyy! So glad you’re back! If you read my last “How to ACTUALLY Generate Leads Using Instagram Part 1” post you know that this is going to be step 2 in the three step process!
Step 2: Interest/Attraction
In the second step of this system we will dive into what it means to garter interest from your ideal client/customer. We are going to discuss what it means to create content that converts! Everything you do as a business owner is for the purpose of growing your business – when you grab coffee with a potential client, when you send out promotional emails to your email list, creating a Facebook ad: these are not things you do just for kicks and giggles! Yes, they’re fun and you enjoy them (most of the time) but don’t kid yourself, you are doing said things to grow your business. That is NOT a negative thing! If you didn’t have this mindset I’d urge you to re-evaluate your decisions regarding your business. Even though scrolling through IG can be fun, it’s also a place to implement strategy. We don’t want to waste a golden opportunity to leverage leads using a FREE resource like IG! With that being said, stop posting pointless photos that hold ZERO value for your ideal customer/client.
This isn’t just posting a photo of a dog on your feed, other than it’s preciousness, let’s get real – it holds ZERO value for your audience. If you’re a dog bandanna designer, a photo of a delicious doggo wearing one of your designs makes complete sense! But… If you’re a makeup artist, I urge you to keep those adorable photos on your Instastories or in a post with multiple photos worked in after the photo at the front of the lineup. Yes, you may get more engagement if you just post a photo of your dog being derpy but are those likes, comments, and saves converting into you booking clients? More than likely, no.
When you post intentional content that is created to address your ideal client’s pain points you are showing your audience that your service/knowledge is valuable! This then encourages them to purchase your service/product!
I know that it can be tough and frankly overwhelming inferring what your ideal client might want to see from you. Instead of thinking about what topics you’re going to discuss or what content you’re going to post in 6 months; take it day by day. Start off by doing a brain dump! Take a sheet of paper, a note on your phone or a blank word document and write out allllll the questions, objections, and reservations your ideal client might have before hiring you!
Thennnnn once you’ve done your brain dump, utilize all of those things you’ve written as content! Are you a hair stylist that specializes in blondes? Awesome! Your ideal client might have had an awful experience with a stylist/colorist when she went from brunette to blonde. She left with lack luster hair that then turned into a brassy mess – your post could include a “5 step guide to keeping your hair from turning brassy AFTER your appointment”!
This shows your client that 1. you actually care about her hair even after she walks out of your salon and 2. you truly know what you’re talking about and your knowledge holds some serious value! You are addressing your ideal client’s pain points in a way that not only reaches them but a limitless amount of potential clients who have that same pain point when choosing a stylist/colorist to work with! BOOM! Doing the damn thing! Drop a comment down below to receive access to Part 3 before it’s released to my entire email list!!
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